Performance
Internal
Cohort maturity
Newer cohorts have profit still in flight. Real numbers fill in as cars sell.
Closed
In flight
Year-to-date
Across all cohorts · delta vs prior cohort
Lead volume & profit by cohort
Cohort month on the x-axis · stacked by segment
Leads
Total lead volume, stacked by segment
Profit · real vs projected
Solid = closed · hatched = projected
Paid media
Spend · POAS proxy · CAC by channel and cohort
Ad spend by channel
Stacked · monthly totals
POAS proxy by channel
Real profit ÷ spend · grows as cohorts close
CAC by channel
Spend ÷ APC purchases
CPL by channel
Spend ÷ leads acquired
Segment breakdown
Filter by cohort to drill down
Channel performance
All cohorts · weighted average POAS & CAC at bottom